By Kevin D. Klipstein, President & Chief Executive Officer
Squash has no “off-season” anymore, and we are definitely not complaining. The US was very involved in the Olympic bid effort—thank you to the Districts, individuals and clubs that donated generously. The value in media coverage alone for the sport was worth the effort to raise our profile, and we will persist in pursuing the goal of Olympic inclusion.
This summer the Association rolled out a new logo to begin the process of rebranding ourselves and the sport. We added a tagline, Fit For Life. In this issue, you’ll read about our plans to increase support for elite players and, of course, preparations for the U.S. Open are underway.
After 17 years of being the “Official Publication of US Squash,” we acquired the magazine and will build on the experience and talents of Jay Prince who is now our Executive Editor. With changes in the publishing industry in the digital age, and the increasing level of collaboration in squash overall, the shift simply made sense, and we expect it to create efficiencies while also expanding our communications capabilities overall.
We hope you like the new look, and the shift in coverage based on your survey responses. We’ll continue to balance content and coverage distributed across print, with online, email and ultimately an app. Mostly, we’re looking forward to a great ‘season’.
