In follow up to the evolution of the Association’s name from the United States Squash Racquets Association (or “USSRA”) to U.S. SQUASH, we will introduce our new logo, beginning the process of re-branding our Association, the programs we run, and the sport itself.
Looking back, the history of the U.S. SQUASH logo tells an incredibly consistent story of a sport and organization rooted in tradition. Founded in 1904, U.S. SQUASH was the first national squash governing body worldwide. The current circular mark was trademarked by the Association in the early 1970’s, when the organization was still run completely by dedicated volunteers, as it had been for over 70 years.
However, the logo that pre-dated this mark shows how the now familiar circular logo borrowed from its predecessor. This original mark used the established crossed wooden racquets and squash ball beneath. The original mark for the Association, being simple and elegant, has been re-introduced, with the updated name representing the established, timeless, respected and confident nature of U.S. SQUASH.
Interesting for squash fans and players to observe will be the modern look and feel of how U.S. SQUASH will now market its programs and the sport of squash, bringing to life the game which is fun, smart, social, youthful and accessible. These attributes are consistent with U.S. SQUASH’s vision for all people to have the opportunity to enhance their health and well-being through the sport of squash.
